Serpstat

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About Serpstat

Serpstat is the a comprehensive growth hacking tool for SEO and SEA. Serpstat is extremely helpful for PPC specialists or if Google Ads is a large part of your online marketing strategy. It gives you the possibility to see all the details of the paid search results of your competitors. Meaning, the ads, the keywords that they use and their exact bidding strategy.


Products

  • Keyword Research: Find all the keywords and its metrics like volume and keyword difficulty based on regional search results and competitors.
  • Rank Tracking: Track global and local keyword rankings, detect changes and keep track on your paid search results as well. Possibility to create automated reports.
  • Competitors Analysis: Discover where your competitors are ranking for and try to out beat them. It’s possible to find competitors you even didn’t know they existed. Furthermore, identify their Google ads budget and the keywords they are advertising at.
  • Analysis of contextual advertising: Helps you to find every detail of your competitors advertising strategy.
  • Backlink Analysis: Manage your backlinks, check the quality and find new ones.
  • Site Audit: On site analysis to find technical errors in among others meta tags, headings, redirects, markups. Including recommendations how to fix them.
  • Page Audit: Analyze and optimize a specific page for a specific request.
  • Keyword Clustering: Improve the structure on your site using this Serpstat tool to automatically cluster large volume keywords
  • Text Analytics: Tool to improve your SEO content strategy. Analyze your pages for plagiarism and spam and find missing keywords on the page.
  • Checklists: Detailed report of how your pages are doing and which tasks are still on the to do list. Monitor tasks and set up notifications.
  • Custom reports: Make whitelabeled reports for your clients or colleagues
  • Serp crawling: For SEO geeks, use Serpstats API and process large databases of SERP.
  • Search Volume crawling: This is Serpstats service to find with one keyword 100K similar keywords in 70 min.
  • Team Management: Control your agency with this project tool

SerpStat homepage

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Pricing

Starting from: $69/month
Pricing model: Subscription
Free Trial: No, but you could request a demo or try out the free version

The free version is for a limited number of searches per day. The “Lite” plan starts with $69/mo for 10 projects and 15K positions to track with a 20% discount for annual payment.

The “Standard” gives you access to 3 users, 50 projects and 60K positions to track daily. This should be more than enough for most of us. White label reports are only available for the “Enterprise” plan though.

Serpstat pricing plans

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Integration

  • Suggested Use
  • Other users
  • Extra integration
Serpstat is a stand alone SEO platform. The integration possibilities are not great. Google Analytics integration is not possible, but Google data studio is.
The “Lite” plan allows 1 user, the “Standard” plan 3, the “Advanced” plan 5 and the “Enterprise” plan 7.
Serpstat has it’s own Website SEO checker chrome extension. Take advantage of this extension and analyse key metrics of other websites and competitors.
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Pros and cons


PROS:

  • A tool that gives you all the PPC and ad details you’ll need.
  • Excellent competor investigation
  • Plans allow to keep track on many projects and keywords
  • Comprehensive keyword finder (in bulk)
  • Affordable price
  • Great support and live chat

CONS:

  • Doesn’t really stand out from it’s competitors
  • Users find sometimes stats that are a bit off.
  • The tool and the design seem a bit outdated


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FAQ

What are the main features of Serpstat?

  • (Serp) Rank Tracker
  • Site Auditor
  • Keyword finder
  • Detailed SEA information
  • Backlink management
  • Local SEO
  • Page Grader

What type of pricing plans does Serpstat offer?

Starting from: $69/month Pricing model: Subscription Free Trial: No, but you could request a demo or try out the free version The free version is for a limited number of searches per day. The “Lite” plan starts with $69/mo for 10 projects and 15K positions to track with a 20% discount for annual payment.

What is Semrush used for?

For SEO and SEA optimization.

Is Serpstat reliable and accurate?

Serpstat is reliable and accurate. However, some user claim that results are sometimes a bit off.

Is Serpstat worth it?

The price is quite cheap, it gives you many projects and keywords to track in the plan. It’s definetly worth it for Freelancers, bloggers or affiliate marketers.

What languages does Serpstat support?

English, Russian, Ukrainian.

Does Serpstat offer an API?

Yes, Serpstat offers an API which comes with the “Standard” plan.

What are alternatives for Serpstat?

Alternatives for Serpstat are Semrush and RankActive.
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Try for free

Go to Serpstat to try it for free.

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Expert Score 7.9
Usefulness
8
Easy to use
7.5
Features
8
Price
8
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