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About MOZ

MOZ is primairly known for the measurement of DA and its MozBar. Knowledge of MOZ and its DA is necessary for every SEO agent.  The link explorer of MOZ is the go-to tool for many digital marketers. It gives you a quick and comprehensive overview of all the linking domains and inbound links. For example, it shows you exactly which links are newly discovered and which are lost. Furthermore, it makes a difference between follow and nofollow links. Despite Moz Pro is a great all-in-one seo tool, we found Moz less appropriate for proper keyword research.



  • Mozscape API: In the MOZ dashboard under “Free tools” you find Mozscape API. Unfortunately, this is not a free tool but you could TRY it for free. The Mozscape API gives you all the possible link data there is and it gives you the ability to use MOZ’s Intelligent Metrics. Mozscape is used by platforms like Hubspot and Klipfolio.
  • MozBar: We already mentioned the MozBar in our intro, you need this bar! Period. The MozBar gives you instant metrics while viewing any page or SERP. Try it yourself, it’s free.
  • Moz Local: This a cool free product of MOZ and great to boost your local SEO. However, the MOZ local listing is only available for businesses in the US, the UK and Canada.
  • MOZ resources: MOZ has a great number of resources and community members. If SEO is new to you, check out the resources and start for example at SEO learning center
  • MOZ PRO: Besides the free tools MOZ offers, MOZ also has many Pro upgrades. More on this will be discussed below after the pricing section.


MOZ homepage

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Starting from: $99/month
Pricing model: Subscription
Free Trial: Available (Credit Card required)

MOZ Pro starts from $99.95 per month, with a 20% discount for annual payment.

The “standard plan” already gives you access to 3 campaigns (or domains) and 300 keyword rankings. However, it only gives you 150 keyword queries a month. If you upgrade to the medium plan you will have 10 campaigns, 800 keyword rankings and 5000 keyword query a month. But you don’t choose MOZ necessarily for the keywords and rankings. MOZ is more appropriate for page crawls and link reports. The standard package gives you the ability to crawl 100K pages a week. More details can be found on the pricing page of MOZ.

MOZ PRO Pricing


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MOZ pro dashboard

  • Rankings: The ranking report of MOZ displays the search visibility percentage,  the rank changes, the rankings of competitors and more. It basically shows everything you need. Still, we’re no fan of the interface and more importantly, the rank positions seem not always to be accurate if you compare it with other SEO rankingtools.
  • Page optimization: The on-page grader is a really helpful tool within MOZ Pro. It immediately gives you very useful page optimization tips for the keywords you would like to rank for.
  • Site Crawl: a powerful crawl tool. You can see all your website issues divided into critical issues, crawler warnings, metadata issues, redirect issues and content issues. Of course, Moz shows you how to fix them.
  • Links: Probably the best link crawler in SEO land. The link crawler displays a comprehensive overview of all the links and their DA’s PA’s, Anchor text and more.

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  • Suggested Use
  • Other users
  • Extra integration
Moz has a chrome extension and a stand-alone SEO platform. Moz can be linked to your Google Analytics account.
The “standard” and “medium”plan only allow 1 user seat. The “large” and “premium” plan offers respectively 3 and 5 userseats. An extra userseat costs $49/mo.
Moz offers the MozBar, which is a google chrome extension that gives you instant insights of the DA and PA of websites while browsing.
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Pros and cons


  • Lots of great free tools like the MozBar
  • Linkbuilding opportunities and research
  • Comprehensive competitors analysis
  •  Discover new and lost links
  • Customizable notification alerts for your keywords
  • Integrates with Google Analytics
  • Great learning center for SEO newbies
  • The Moz community
  • Keyword tracker not so comprehensive and accurate as others
  • limited crawls and campaigns tied to your (expensive) membership
  • Design of presented data and reports can be overwhelming.
  • No possibility to change the language

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What are the main features of MOZ?

  • Link analysis
  • Rank Tracker
  • Keyword checker
  • On page grader
  • On-demand crawl
  • Backlinks Explorer
  • Competitor rank and link analysis
  • Report center
  • Compare link profiles
  • Spam score of links
  • Anchor texts
  • SERP analysis

What type of pricing plans does MOZ offer?

Starting from: $99/month Pricing model: Subscription Free Trial: Available (Credit Card required)

What is MOZ used for?

For SEO and mainly for link and authority analysis.

Is MOZ reliable and accurate?

MOZ has very reliable and accurate data reffered to links and authority. Converserly, we experienced that MOZ doesn’t display accurate keyword data.

Is MOZ worth it?

Are you responsible for a big company and rely on linking and authority? Then, yes. Do you own a small or mid-sized company? Then, no.

What languages does MOZ support?

Only English

Does MOZ offer an API?

Yes, MOZScape API is a comprehensive API for linkdata.

What are the alternatives for MOZ?

An alternative for MOZ is SemRush.
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Try for free

Go to MOZ to try it for free.

Videos: MOZ

Photos: MOZ

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